What is Programmatic Guaranteed?

What is Programmatic Guaranteed?

October 19, 2015 - (0) comments

Ad tech companies continuously innovate and new terms appear almost every day to describe concepts and products. It can be confusing, sometimes… Recently at Smart AdServer, we debated about the usage of the term: [...]

Smart AdServer, the “Smart” alternative to AdJuggler

Smart AdServer, the “Smart” alternative to AdJuggler

September 18, 2015 - (0) comments

In case you haven’t been in the loop, AdJuggler has recently been having some sustainability issues, leaving many out there to wonder “what is happening?!” in complete disarray. Instead of panicking, trying to find the [...]

Adieu to the Flash legacy

Adieu to the Flash legacy

September 04, 2015 - (0) comments

Flash has been around for what feels like forever. In some ways the Flash creative standard has been simple, but ensuring clicktag compatibility between platforms was not so straightforward. Everyone seems excited about letting [...]

Smoothly transition from Flash to HTML5 creatives

Smoothly transition from Flash to HTML5 creatives

July 23, 2015 - (0) comments

The recent news about Flash and the future behavior of the two most popular browsers, Firefox and Chrome, has raised a lot of concerns about Flash ads. As you may know, the next version [...]

Mobile Deals already generate 40% of publishers’ mobile programmatic revenue

Mobile Deals already generate 40% of publishers’ mobile programmatic revenue

July 06, 2015 - (0) comments

Mobile Deals have driven the growth of mobile programmatic revenues in 1H 2015 & already generate 40% of publishers’ mobile programmatic revenue worldwide in Smart RTB+   What are Mobile Deals? Just like in [...]

New Smart AdServer iOS and Android SDKs 6.0

New Smart AdServer iOS and Android SDKs 6.0

June 30, 2015 - 1 Comment

We are happy to announce the release of our new iOS and Android SDKs versions 6.0. These new versions of Smart AdServer SDKs include 3 very great expected features !   1. Mobile viewability [...]


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